About the job Brand Manager-KuwaitOur client, a leading FMCG company based in Kuwait, is seeking a dynamic Brand Manager to lead the development and implementation of marketing plans and brand-building initiatives that foster consumer loyalty. The ideal candidate will bring strong experience in brand management within the FMCG sector, along with a strategic mindset and a results-oriented approach aligned with market dynamics and consumer insights.Responsibilities:Develop and implement marketing plans and brand building initiatives that create loyalty for the product/brand in line with the companys vision and strategy.Develop brand communication which effectively reflects the brand objectives to build brand equity.Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.Develop brand strategies based on consumer insights from consumer research and trackers for Kuwait and international markets to improve brand health.Review market research to anticipate competition, monitor competitors activities and market trends, and translate consumer attitudes into new branding directions.Communicate brand strategies to marketing communications, sales, and other departments.Coordinate and align brand strategy with corporate marketing plan.Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.Assess and develop brand names to differentiate product.Monitor, plan, and coordinate product launches.Guide creation of product portfolio.Evaluate and analyze program results and present recommendations for changes in brand strategy.Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet consumer needs and create market differentiation.Improve and manage internal coordination with important departments for timely execution of brand plans and actions.Conduct consumer research whenever required based on brand issues and opportunities.Regularly analyze all brand trackers to identify brand issues and opportunities.Implement price revisions to meet agreed gross margin targets of relevant stock keeping units.Create and implement annual brand plans and activities in order to meet the short- and long-term brand objectives.Qualifications:MBA in Marketing preferred.At least 8 full years of marketing/brand building of FMCG products is mandatory.Languages: English; knowledge of Arabic will be an advantage.Computer: MS Office.Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, execution, business orientation.Product Communication, Brand Communication, Consumer Service, Technical Reporting, Fact Finding Techniques, Teamwork Techniques, Cooperation & Coordination, Innovation Techniques.
