Marketing Specialist

• Assist in calendar planning, brand initiatives, budgeting, and business presentations
• Identify the target audience and the most suitable products and services for each market segment
• Support marketing manager in developing and executing marketing strategies/plans, campaigns, and measures to help the company in achieving its short- and long-term strategic goals
• Create the verbal content of marketing campaigns and identify the most suitable marketing tools, and coordinate with the Visual Communication Specialist to ensure alignment of content creation
• Draft and edit all external communications for the company (i.e., newspaper articles, public announcements, content of external communication documents and marketing campaigns, etc.)
• Conduct market research by developing and executing various research methods (i.e., interviews, surveys, focus groups, etc.) and continuously analyze the competitive environment whilst paying close attention to consumer trends, brand awareness, and henceforth provides market forecast reports
• Prepare new product marketing plans for the introduction of new products in cooperation with the Sales Team
• Monitor the progress of marketing campaigns using various metrics and submit reports of the overall performance
• Support press release, press ads, and coordinate with media agencies to launch the company’s public relations activities under the supervision of the Marketing Manager
• Ensure maintenance of the highest standards of professional conduct, ethics, and integrity in the provision of the services
• Any other relevant work assigned by the department manager

Bayt